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| TOP TIPS |
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| .GETTING THE MOST OUT OF EXHIBITIONS |
Exhibitions make business sense! They are a powerful, cost effective marketing tool. Top marketers in virtually every industry have known it for years. The right exhibition is the only marketing medium that: brings your customers to you; allows you to demonstrate products, answer questions, overcome objections and meet your market face-to-face.
No-one would say that exhibitions should be the only medium in your marketing plan, but any would agree that exhibitions are the pinnacle of the marketing pyramid. They deliver completely what other media can only get you a step closer to: personal interaction with real buyers! Think about your hottest prospects in consumer markets. What is their most valuable commodity? Their time – especially their leisure time! Given the value of their time, what does it say about a prospect who invests a day to visit an exhibition? It says they’re motivated! It says they have a reason to be there! Its says they’re serious buyers in active buying mode!
This is the power of exhibitions – no other medium concentrates your efforts on the most active buyers in your market at any given time. Are you using your most powerful marketing medium as you should be? Exhibitions are much more than a 3 day event! With a little extra effort and a few helpful hints you can ensure that the autumn gift & home show gives you a strong return on your investment.
Remember pre show planning pays dividends – the better your customer knows you, the more likely you are to make that first sale (and the increasingly profitable sales that follow!). So, tell the world what you are up to. Tell them where you will be, what products you have on offer and where to find you at the show. Research shows that 83% of the most successful companies have taken the time to mail customers and promote their presence before the show. To make sure that you get the most from your investment we have put together some helpful tips. There are also some additional tips on our corporate website.
- Mail customers & potential customers
- Internet – create links from the show site to your site
- Ask about competitions – ideal for placing & promoting your product!
- Check out sponsorship opportunities
- Make use of Organisers PR to get editorial coverage
- Sponsorship – check out opportunities to create onsite branding/awareness
- Find out about onsite branding opportunities
- Invite the media to your stand – its time to show off your products!
- Run competitions – take the opportunity to capture valuable customer information
The autumn gift & home show team are here to work with you to make sure that the show is successful for everyone involved, so do call us to discuss what opportunities are open to you and how to make the 2008 show really deliver for you.
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